KNOW WHAT'S WORKING
Last-click is lying to you.
Paid search doesn't work in isolation. Every sale is the product of multiple touchpoints, search, social, email, brand, and last-click reporting only tells you who closed the deal, not who opened the door. We built our pixel tracking infrastructure to capture the entire customer journey, so you know which channels are actually driving revenue and which are just taking credit.
From there, we layer in mixed media modeling to measure the incremental impact of every channel, including the ones that never show up in last-click reports, so your ad spend goes toward what actually moves the business.
CAPABILITIES
Full-Funnel Visibility
Toggle the signals below to see how pixel tracking, server-side events, and negative conversions change what Google & Meta actually optimize toward.
Base signal: Browser Pixel (always on)
Illustrative model based on a simulated 100-conversion pool, 70 good customers and 30 who eventually refund or disqualify. Toggle the signals above to see how visibility vs. signal quality change what Google & Meta optimize toward.
How much of the real customer journey reaches the ad platform
How closely platform-reported ROAS matches true revenue
Budget the algorithm spends chasing lookalikes of bad customers
What the algorithm is told to optimize toward
OUR APPROACH
How We Connect Ad Spend to Revenue
Here's the process we use to turn tracking data into lower cost per sale.
Every touchpoint, tracked and stored.
From first click to final sale, our pixel infrastructure logs every touchpoint and ties it back to the original visit, even when the sale happens weeks later.
- Browser + server-side pixel, deduplicated
- Full event history stored in your database
- Works across devices and sessions
Negative conversions clean the signal.
Refunds, chargebacks, and disqualified leads get sent back to Google & Meta, so the algorithm stops chasing more of what it shouldn’t.
- Refunds and chargebacks synced automatically
- Disqualified leads flagged, not counted as wins
- Platforms stop optimizing toward bad customers
Every one of these ad sets was being scaled on inflated numbers.
Better targeting. Lower cost per sale.
With clean, complete data, Google and Meta’s algorithms find more of your best customers, and fewer of the ones who were never going to buy again.
- Ad spend shifts toward high-LTV lookalikes
- Wasted spend on serial refunders drops
- Cost per qualified sale falls over time
Feeds directly into Performance Max & Advantage+
RESULTS
Attribution That Drives Decisions
Ready to know where your sales come from?
Let's build attribution that connects your ad spend to real revenue.
Schedule a Strategy Call